I have worked with some of today’s top brands who lead the way in email campaign management. Here, we share a few best practices that we’ve identified and refined over the past decade, including ways to get more subscribers, increase deliverability and engagement, and integrate social with your targeted email marketing strategy.

Best Practices

• Fixing Your Deliverability Issues
• Writing a Good Subject Line
• Email Text Versions
• Email Messages – Size Matters
• List-Unsubscribe Options
• Avoid ‘Role’ Email Addresses
• Define your audience
• Treat your subscribers like VIPs
• Send test emails to friends and coworkers
• Test in different email clients and ISPs
• Measure your performance
• Use Incentives to Increase Open Rates
• Keep the Main Message and Call-to-Action Above the Fold
• Write Compelling Subject Line