Digital Marketing Team
Build a Digital Marketing Team for your Organization
If you don’t have a go-to digital marketing team and haven’t figured digital marketing plan into your business at all, you are lacking behind. Creating an effective digital team for a small business can seem like a tough task as resources are limited . A planned approach is, therefore, essential to ensure you are resourcing for the right digital areas – the ones that will bring the biggest benefits to your business.
Create your in-house Team
As a digital marketing consultant I help organization to built up their digital marketing team along with starategy and training.
To built a robust digital marketing team we must first go through the following steps
Identify Objectives
Before you identify the resource for digital marketing, you must identify the objectives you would like your team to achieve..
Choose the channels
Focus on a select few digital channels that are required to achive the business goal and your dedicated digital marketer or team can manage effectively.
Fix a budget
Every organization have its marketing budget keeping allign with the objective from specefic team. Fix the budget keeping in mind the objective of the team and ROI.
Once the process is done above we choose the team accordingly. In an ideal situation and keeping in mind that we will explore 360 degree digital marketing, here’s a list of who you need on your Digital Marketing team
Digital Marketing Manager
This is the person who’s in charge of the whole team and act as head, guide and accountable for the whole team. He function as the liaison between the marketing team and management.
SEO Expert
The Search Engine Optimization expert is to make sure that your business organic visibilty is always on high your business MUST place high on the SERP
Social Media Expert
Business has a social media presence on several different platforms, and that presence helps monitor brand recognition, and other aspect of online communication.
Paid Campaign Expert
This guy will be responsible for all advertising on various digital channels. He will make sure to get maximum quality leads with minimum cost.
Content Creator
THis is who is adept at writing so that the need of varity of content-related tasks such as website content, email blasts, blogs, white papers, brochures, and other bits of writing can be done
Graphics Designer
For social media, advertising aand websites the there are lot of graphics are required and this guy is responsible for all the creatives.
