Why Digital Marketing is so important?

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Why Digital Marketing is so important?

Digital marketing is the promotion of products or services through digital media via internet.  It is important, not only because of its recent trends and growth but also because it is the future of marketing. Many people think that traditional promotion will soon be replaced entirely by digital media but I feel otherwise as every medium of marketing is important and digital media provides an extra edge in marketing. In the last decade or so the world has shown a paradigm shift to digital media. More and more people are consuming information online hence making digital marketing the best way to reach out to your targeted audiences. For any consultancy in digital marketing contact me for getting the best result out of your marketing efforts.   Let us have a look and understand the importance of digital marketing.

Some channels about digital marketing

  • Website (SEO content)
  • Blogs
  • Online Advertising
  • Viral Marketing
  • Online video content
  • PPC (pay-per-click) advertising
  • Email marketing
  • Social media (Facebook, LinkedIn, Twitter, Pinterest, Tumblr, G+,etc)
  • Mobile marketing
  • Whatsapp and Telegram marketing

Importance of digital marketing for business lies in the option to select your method of marketing as per your budget and reach a wider audience at a lesser cost. Even a decade back getting your product marketed especially for a small business was a task in itself. Most of the expensive models were just out of their reach and they had to resort to small level methods where the guarantee of success was close to negligible.

The New Media age has arrived and it’s time for people who have not yet adapted to open themselves up to this method of interaction and understand the various benefits of digital marketing.

  1. Cost Effective

It is more cost-effective than traditional marketing. This is especially important for small businesses as digital media can provide you with a cheaper and more effective marketing and advertising channel.

  1. Connect with Customers

Using digital content either sponsored or free allows you to connect with consumers much more effectively than billboards, direct mail or PR campaigns. The strength of your online presence now directly linked to the success of your business.

  1. Cater to the Mobile Consumer

Technology has evolved so much that mobile gadgets are no longer considered mere alternatives to personal computers or laptops. 91% of adults always have their mobile devices within reaching distance and regularly use them to browse the internet. The largest group of consumers is using their mobile devices daily, so it’s essential that you use a marketing solution that targets these devices properly.

  1. Realise Higher ROI and Revenue

By increasing your digital outreach, you can increase your revenue.

  1. Track Your Customer’s Journey

Using analytics services like Google analytics, you will be able to monitor all your customer’s actions, preferences and get a better insight into their behaviour. Analytics allow you to build the persona of your customer so that you can offer them the perfect experience.

  1. Increased Conversions

By marketing online you can easily measure your success by incoming traffic that gets converted into subscribers, leads or sales and this way you can calculate and improve your conversion rates.

  1. Social Media Engagement

Social media helps in two way communication. Customers can communicate their concern about the products and services and that helps a lot for both ways, while traditional media cannot provide this facility.

  1. Earn Customers Trust

Most clients would trust a service or a product when people they know give positive feedback or information about a particular brand, product or services. So, good recommendation by an individual with a strong following on Facebook or Twitter could make a very good positive impact.


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