Removing organic results with definitive answers
Google launched a large-scale experiment, removing organic results from a small set of searches with definitive answers. For example “whats the time in Kolkata”. This is being called ZERO RESULT SERP’s. You have the choice to see all results which extends when you click. Google started this large scale experiment from Wednesday. This is for search query which has a definite answer. In the above case, no other results required and an definite answer will be only one. This seems to be an excellent move from end-user perspective but need to see how it affects other search queries though. Google Search Labs have been researching with “Condensed Views” with definite answers on metric calculations, scientific calculation, or anything which has etc. overall change, to give more power to google voice search. For definitive result yes it’s amazing but for others it will not work ever. 3+2=5, yes everyone know that and there is nothing beyond that. What about search results about dal recipe. No this will not work everyone has their own dal recipes and Google will never show their own recipe.
Don’t Panic and keep Calm and see whats there in coming time.