Video has always been an effective channel to drive awareness

Digital Marketing Consulting with Right Strategy & Training

Video has always been an effective channel to drive awareness

Even if people don’t take direct action immediately after seeing a video ad, there is still a halo effect associated with video”

Video has always been an effective channel to drive awareness, but performance marketers shouldn’t stop there. Embrace the power of digital video to boost efficiency in the short term and lay the foundation for growth in the long term.

Brands that undervalue brand insights are leaving money on the table. These sorts of metrics can unlock tremendous value for performance marketers, and help brands better understand which creative resonates most with their audiences at each stage of the purchase journey. Read More

 

Source: ThinkWithGoogle

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