• Target audience in there, huge market is there.
• So businesses or brands spend huge amounts
• Opportunity to Connect with people with similar interests
• Social Media accounts for 28% of all media time spent online
• Projected ad spend for 2017 is $41 bn
• 16% of all digital ad spends is on facebook
• Space between digital media and social media is diminishing
• Remarketing can be done

What is Social Media

Is social media a market or a medium ?

• It is unique and  different from all other mediums put together
• It is medium and a market too
• For Example: Sell someone on facebook through facebook, Reach out someone on twitter through twitter etc…

Characteristics of Social Media

• Visibililty = reach
• Relevance= effectiveness
• Credibility=impact

Visibility and relevance is there on all media.

Electronic Word Of Mouth

Credibility through Electronic Word of mouth(eWOM) is important factor and unique to social media .

Electronic word of mouth  like  a positive or negative reference  to a brand by a friend or someone you trust ,will have a great impact on someone planning to buy it.

Estimated number of social media users in millions:

1. Facebook: 1320 (Approx. more than 100M in India)
2. Google+: 343 (33 M in India)
3. Linkedin: 300 (26M  in India)
4. Twitter: 271
5. Tumblr: 230